About Rosie labs

We’re agency expats, start up mavens, rebels with a cause, and risk takers hailing from Corporate America. We got bored by the bureaucracy that stifled our creativity; spurring us to become obsessive entrepreneurs.

Our Goal is to efficiently deliver big ideas and unprecedented results in an agile environment - where shit can just get done.

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Who We Are

Together, Rosie Labs make up over 100  “obsessivepreneurial” creatives, strategists, producers and hybrids with vast experience across media planning, data analytics, social media, digital advertising, brand management, communications, and more.

Rosie Labs Collaborative


people strong


are women


are people of color


are pet owners

Headquarters in NYC with locations in 10 states (US), Canada, and Israel.

Rosie Labs Leadership

David Song
David Song
Chief Executive Officer

David is the founder of Rosie Labs and the original ‘obessivepreneur’. After a decade spent moving up the ranks in the advertising agency world where he drove pioneering (and award-winning) digital campaigns for prestigious brands like Coca Cola, P&G, JetBlue, Sony and more, he saw the inefficiencies of the agency model and refocused his talents to build a better alternative.

He launched Rosie Labs in 2008, and since, has been assembling teams of like-minded experts to do kick-ass work on behalf of inspiring and innovative companies.

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Shauna Lagatol
Shauna Lagatol
Chief Operating Officer,
Fractional CMO

Shauna is a Molecular Biologist turned marketing guru who spent two decades working with multinational CPGs (Unilever, Nestle, Henkel) before her passion for disruptive businesses took over.

After jumping ship to become CEO of a dietary supplement startup, she met - and hired - Rosie Labs. She was lured into the group and now serves as chief operating officer, a role in which she gets to flex her scientific brain and exercise her leadership skills to help emerging technologies and innovative companies achieve (and exceed) their marketing goals.

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Ronit Druker
Ronit Druker
Managing Partner,

Ronit is a marketing expert with more than 20 years of experience building brands and developing strategies to lead companies such as CheckPoint Software Technologies (Nasdaq: CHKP), BlueSnap and Payoneer (Nasdaq: PAYO) from startup to the growth stage.

In her role as Managing Partner, EMEA, Ronit is leading Rosie Labs’ growth in new markets while delivering successful multi-channel marketing strategies and driving strong performance for clients in the region.

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Our Partners

We work with a collective of strategic partners for media creative, website development, e-commerce, and business planning.
Echo Design Lab

The Values that Drive Rosie Labs


We are obsessed with solving problems and working to predict the future…. we are obsessed with data and use it to shape the future.

Guided by Authenticity
& Transparency

It’s at our core. We believe in being “real” with our clients and our colleagues in order to build a system of trust and credibility. We share honest opinions without hidden agendas. We are driven by passion for our work.

For Diversity

Diversity goes beyond culture and identity for us; we cultivate our extensive network to include a wide range of experience and skill sets hailing from corporations, startups, agencies, and business owners.


Collaboration and open dialogue is a two-way street. All relationships require a foundation of mutual respect. We address challenges with diplomacy and respect. We offer solutions based on data.

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